artist brand

best of 2018

Christine Gosch -brand photographer

best of 2018

film brand photographer

2018 was so amazing. It was my first full year offering brand photography for businesses, artists, entrepreneurs, and creatives. To get a general idea of how each session goes, you can click here. As much as I’d love to say I could write up an instructional guide regarding exactly how your brand session will go, I can’t. Because EACH ONE WAS SO DIFFERENT and unique to the person or business I was shooting for. I love that!

I thought I’d take this opportunity to address some goals I have for my brand photography business this year, because I learned so much in 2018.

1) Market my mail-in option.

This one, I’m excited about. I’ve actually already got a couple of these lined up for January and February and I’m so excited. It’s exactly what it sounds like: if your business offers physical goods/ products, you mail me what you’d like photographed and I shoot it in my home office studio. Then I mail back your products. Bada bing bada boom.

2) Book more destination brand sessions.

I’ve got two lined up in a couple of weeks and it’s the best of both worlds for me: photography and traveling. If you’re not located within the Houston area, I would love to travel to you for your brand session!

3) New pricing structure.

This past year, I offered very introductory level pricing with the intentions of building up my portfolio and navigating the waters of this venture. Now that I have a clearer vision of what brand sessions entail and what I need to do to operate a successful business, I’ll be offering more fair prices. Any inquiry from here on out will be new pricing.

4) Work with a restaurant.

Ok, I just love food. Period. End of story. Eating it, cooking it, photographing it- you name it. I’m going to reach out to local restaurants in need of fresh content for marketing & see what happens. I’ll keep ya posted!

Below are some of my favorite images from brand sessions in 2018. Travels took me to Salt Lake City and New Braunfels,Texas, with the rest of my work keeping me in beautiful Houston. I worked with the most amazing individuals and businesses, and I am already so stoked for projects planned and unplanned in 2019. Happy new Year, all! Thanks for the support and love as I continue doing what I love.

rooted workshop brand session

Brand photographer - Christine Gosch - film photographer-10.jpg

Rooted Workshop Brand Session

Houston brand photographer

These three talented ladies don’t have any issues taking quality photos. However, Taylor, Kristen, and Leah needed to be behind the camera for a change. They’re all talented Houston area wedding photographers & they’ve teamed up to bring an amazing Houston + destination traveling workshop for beginning wedding photographers. Their goal is to teach budding wedding photographers the basics of running a business, the ins and out of the average wedding day, client communications, and how to work with posing your clients by executing a styled shoot within the workshop.

One of the first things you need to market your brand new business is photos, and if you’re going to look into using images to represent your business that are a) personal to your brand and b) legally obtained & not an image you stole from Pinterest, then a brand session is for you. These ladies needed a way to show potential customers what they plan on providing to workshop attendees, so our ideas for the shoot included portraits of the three of them as a group, then individually. Leah, Taylor, and Kristen also wanted to bring along some plants with physical roots as that’s their namesake and greens are within their brand’s color palette.

I also mentioned to them that as consumers, we like to see photos before we buy. As humans, we’re curious to see what we’re investing in before purchasing. Think about it: would you buy anything on Amazon, even if you knew the brand was a household name and all of the description sounded legit, if there were no photos of the product? No, you wouldn’t. So we set up a mini beta course of their workshop to run through as we shot their brand session. They would invite a couple of photographer friends as their first attendees and I would photograph the event, capturing the experience that they’re trying to sell to potential clients.

Here’s the initial mood board I created:

rooted.jpg

And below are the images we created during our time together. It was seriously so much fun and I love how these turned out for the girls.

And the best news about all of this? TODAY IS LAUNCH DAY FOR ROOTED! Please be sure to visit their website if you’re a beginner wedding photographer looking for an adventurous, down-to-earth, informative, and fun workshop with the ability to grow your portfolio!

Thanks for stopping by the blog, guys. See you next time!

Brand photographer: Christine Gosch | Taylor, Leah, and Kristen: Rooted Workshop | HMU: Ivanov Artistry | Studio: The West Studios | Film lab: The FIND Lab