brand

brand photos for bare: beauty + boudoir

houston brand photographer Christine Gosch

BARE: BEAUTY + BOUDOIR

This beautiful brand session was a super refreshing challenge for me. Photographing a brand that is luxe and sultry wasn’t something that I initially imagined cohesive with my shooting style, but it ended up being a new favorite! I loved this session with Elizabeth of Bare: Beauty + Boudoir.

Y’all know how I’m all about photographers stepping in front of the camera. *makes note to practice what I preach and book a brand session for myself* A brand session in the perfect opportunity for that. Elizabeth was in need of a brand session for several reasons. Not only did she need branded headshots, but she wanted to convey to potential clients that her luxury boudoir photography collections included it all. From being pampered with hair and makeup, to wardrobe and styling options, to short videos of client sessions, to in-person proofing meetings, to final product delivery.

For Elizabeth’s brand session, it made sense to plan the day chronologically as if I were shooting behind the scenes of a normal work day for her. We started with the hair and makeup by Etoilly Artistry on Elizabeth’s lovely client Taylor. Most of her boudoir sessions begin with champagne or a drink, so we were sure to get some shots of that before heading into the behind the scenes images of the photo shoot. Elizabeth gives her clients lots of guidance in posing and techniques to make them feel more comfortable in front of the lens, so we made sure that was portrayed in her brand photos. Those kinds of images will give some insight as to why potential clients should book with her- because they will be guided through their session comfortably.

The rest of the session showed off what happens after her sessions. Clients visit her to view their images for the first time. When they choose which images they want to order, she packages up their prints, albums, or canvas orders to be shipped off. From start to finish, her shoots are a seamless and luxurious experience, and now her clients can see every step of the process before booking thanks to her brand session!

Photographer: Christine Gosch | HMU: Etoilly Artistry | Flowers: Edges Wild Studio | Brand video: Anzola Media | Film lab: The FIND Lab

let’s talk about your branded headshots

Christine Gosch - Houston brand photographer

let’s talk about branded headshots

brand photographer Christine Gosch


Headshots are so important for any personal brand. Consumers feel more comfortable purchasing from those they feel comfortable with, and a great headshot is the perfect way to introduce yourself online and gain that trust of potential clients.

There are FOUR characteristics every headshot must have. They need to be effective, simple, on-brand, and flattering. Let’s dissect these characteristics.

EFFECTIVE:

You want your headshots to give insight into what you do and communicate the mood your brand is all about. In the photo below, Katie (a business coach and founder of Cottage Hill Magazine) is calmly note-taking while at a coaching session. It shows you what she does by utilizing an environmental portrait. Even though she’s actively working, the photo still gives you a clear photo of her face so potential clients know what she looks like.

Katie O Selvidge - Christine Gosch - brand photographer

SIMPLE:

If your headshot photo contains too much fuss or complication, your audience loses the focus of your headshots, which should be you. K.I.S.S (or, keep it simple, stupid as Dwight K. Schrute says. “Great advice, hurts my feelings everytime”). Eliminate all unnecessary items from your shots, which can be things hanging on a wall behind you such as art or decor, items off your table (a few key pieces are ok if they relate to your brand) and furniture moved to eliminate clutter. LESS IS MORE. In the shot of Elizabeth below, we focused on her by moving all furniture out of the room and dressing her in a simple white dress.

Christine Gosch - brand photographer

ON-BRAND:

Utilize this chance to show off the textures, colors, and vibe of your brand. Sharon of Pressed Paper is all about high quality product, simplicity, and relaxing. Although she makes amazing handmade paper of all colors, her brand colors are very neutral so a black and white film stock was fitting. This photo is calm and simple, which is definitely what I think of when I think of her brand as a whole.

Christine Gosch - Pressed Paper brand session

FLATTERING:

This should be an obvious one, but there are a couple of aesthetic elements that play into this. You want great light and location, good angles, maybe even hire a professional hair and makeup artist, and obviously hiring a great photographer helps with all of that. I can do an entire separate blog post about how to find the right photographer for you (and I probably will) but making sure that you’re working with an experienced photographer that works well with different kinds of professionals, in different settings, with different lighting situations. In the photo below, Kaley wanted a flattering photo, so we chose to show off her amazing hair and natural makeup, plus look at that lighting. Dead. RIP me. SO good.

Christine Gosch - film photographer - brand photographer

If you’re in need of new headshots, make sure your headshots encompass these things! If you need help with these things, that’s what I’m here for ;) click here to inquire about your brand session + headshots!