Rooted Workshop Brand Session
Houston brand photographer
These three talented ladies don’t have any issues taking quality photos. However, Taylor, Kristen, and Leah needed to be behind the camera for a change. They’re all talented Houston area wedding photographers & they’ve teamed up to bring an amazing Houston + destination traveling workshop for beginning wedding photographers. Their goal is to teach budding wedding photographers the basics of running a business, the ins and out of the average wedding day, client communications, and how to work with posing your clients by executing a styled shoot within the workshop.
One of the first things you need to market your brand new business is photos, and if you’re going to look into using images to represent your business that are a) personal to your brand and b) legally obtained & not an image you stole from Pinterest, then a brand session is for you. These ladies needed a way to show potential customers what they plan on providing to workshop attendees, so our ideas for the shoot included portraits of the three of them as a group, then individually. Leah, Taylor, and Kristen also wanted to bring along some plants with physical roots as that’s their namesake and greens are within their brand’s color palette.
I also mentioned to them that as consumers, we like to see photos before we buy. As humans, we’re curious to see what we’re investing in before purchasing. Think about it: would you buy anything on Amazon, even if you knew the brand was a household name and all of the description sounded legit, if there were no photos of the product? No, you wouldn’t. So we set up a mini beta course of their workshop to run through as we shot their brand session. They would invite a couple of photographer friends as their first attendees and I would photograph the event, capturing the experience that they’re trying to sell to potential clients.
Here’s the initial mood board I created:
And below are the images we created during our time together. It was seriously so much fun and I love how these turned out for the girls.
And the best news about all of this? TODAY IS LAUNCH DAY FOR ROOTED! Please be sure to visit their website if you’re a beginner wedding photographer looking for an adventurous, down-to-earth, informative, and fun workshop with the ability to grow your portfolio!
Thanks for stopping by the blog, guys. See you next time!