medium format film

lightwell co. brand session

LIGHTWELL CO MINI BRAND SESSION

film photographer Christine Gosch

So excited to share these with you! I’m always a little envious of small businesses who produce a physical product. I love working with my hands and having the ability to tangibly see your progress. I don’t get to witness that aspect with photography, so watching the Lightwell Co team work was so great. I can definitely appreciate the work that goes into what they’re doing. For their mini brand session, they wanted to show off the progress of making their candles, including photos of candles being poured, labels being put on, and a few of the other steps utilized by the handmade candle business based out of Houston, Texas.

First, they set out a small batch of their beautiful containers in rows. They have a couple of different vessel options, but for this small batch in particular, they used their white matte porcelain containers which are so beautiful. Perfect for a minimal aesthetic. Then they poured coconut soy wax flakes into a pitcher to heat it into liquid form. While the wax is melting, they place a wick in the center of each empty container. Once the wax is melted, it’s hand-poured into the wick-prepared containers. A labor of love, but so worth it.

The room started to fill up with the scent they were pouring (which also happens to be my favorite scent they offer)- Moss & Amber. Deciding my favorite scent was so tough because all of their scents are SO amazing. After a candle solidifies, they label it (obsessed with their logo/ branding, BTW) and put a letter pressed dust cover on it before packaging it up and shipping it to it’s new home, whether it be to an individual consumer or any one of their boutique stockists across the country and West Elm. AND they offer hand soap and lotion, so now you can smell as good as the candles make your home smell!

They’ve got nothing but bright things in their future and I’m so grateful I got the opportunity to photograph their beautiful, quality product :)

Film photographer: Christine Gosch | Candles: Lightwell Co. | Film lab: The FIND Lab

rooted workshop brand session

Brand photographer - Christine Gosch - film photographer-10.jpg

Rooted Workshop Brand Session

Houston brand photographer

These three talented ladies don’t have any issues taking quality photos. However, Taylor, Kristen, and Leah needed to be behind the camera for a change. They’re all talented Houston area wedding photographers & they’ve teamed up to bring an amazing Houston + destination traveling workshop for beginning wedding photographers. Their goal is to teach budding wedding photographers the basics of running a business, the ins and out of the average wedding day, client communications, and how to work with posing your clients by executing a styled shoot within the workshop.

One of the first things you need to market your brand new business is photos, and if you’re going to look into using images to represent your business that are a) personal to your brand and b) legally obtained & not an image you stole from Pinterest, then a brand session is for you. These ladies needed a way to show potential customers what they plan on providing to workshop attendees, so our ideas for the shoot included portraits of the three of them as a group, then individually. Leah, Taylor, and Kristen also wanted to bring along some plants with physical roots as that’s their namesake and greens are within their brand’s color palette.

I also mentioned to them that as consumers, we like to see photos before we buy. As humans, we’re curious to see what we’re investing in before purchasing. Think about it: would you buy anything on Amazon, even if you knew the brand was a household name and all of the description sounded legit, if there were no photos of the product? No, you wouldn’t. So we set up a mini beta course of their workshop to run through as we shot their brand session. They would invite a couple of photographer friends as their first attendees and I would photograph the event, capturing the experience that they’re trying to sell to potential clients.

Here’s the initial mood board I created:

rooted.jpg

And below are the images we created during our time together. It was seriously so much fun and I love how these turned out for the girls.

And the best news about all of this? TODAY IS LAUNCH DAY FOR ROOTED! Please be sure to visit their website if you’re a beginner wedding photographer looking for an adventurous, down-to-earth, informative, and fun workshop with the ability to grow your portfolio!

Thanks for stopping by the blog, guys. See you next time!

Brand photographer: Christine Gosch | Taylor, Leah, and Kristen: Rooted Workshop | HMU: Ivanov Artistry | Studio: The West Studios | Film lab: The FIND Lab