the west studios

rooted workshop brand session

Brand photographer - Christine Gosch - film photographer-10.jpg

Rooted Workshop Brand Session

Houston brand photographer

These three talented ladies don’t have any issues taking quality photos. However, Taylor, Kristen, and Leah needed to be behind the camera for a change. They’re all talented Houston area wedding photographers & they’ve teamed up to bring an amazing Houston + destination traveling workshop for beginning wedding photographers. Their goal is to teach budding wedding photographers the basics of running a business, the ins and out of the average wedding day, client communications, and how to work with posing your clients by executing a styled shoot within the workshop.

One of the first things you need to market your brand new business is photos, and if you’re going to look into using images to represent your business that are a) personal to your brand and b) legally obtained & not an image you stole from Pinterest, then a brand session is for you. These ladies needed a way to show potential customers what they plan on providing to workshop attendees, so our ideas for the shoot included portraits of the three of them as a group, then individually. Leah, Taylor, and Kristen also wanted to bring along some plants with physical roots as that’s their namesake and greens are within their brand’s color palette.

I also mentioned to them that as consumers, we like to see photos before we buy. As humans, we’re curious to see what we’re investing in before purchasing. Think about it: would you buy anything on Amazon, even if you knew the brand was a household name and all of the description sounded legit, if there were no photos of the product? No, you wouldn’t. So we set up a mini beta course of their workshop to run through as we shot their brand session. They would invite a couple of photographer friends as their first attendees and I would photograph the event, capturing the experience that they’re trying to sell to potential clients.

Here’s the initial mood board I created:

rooted.jpg

And below are the images we created during our time together. It was seriously so much fun and I love how these turned out for the girls.

And the best news about all of this? TODAY IS LAUNCH DAY FOR ROOTED! Please be sure to visit their website if you’re a beginner wedding photographer looking for an adventurous, down-to-earth, informative, and fun workshop with the ability to grow your portfolio!

Thanks for stopping by the blog, guys. See you next time!

Brand photographer: Christine Gosch | Taylor, Leah, and Kristen: Rooted Workshop | HMU: Ivanov Artistry | Studio: The West Studios | Film lab: The FIND Lab

kaley elaine

houston brand photographer_brand photographer_photographer brand photos_Christine Gosch_christinegosch-branding.com_Houston, Texas

KALEY ELAINE

Photographer brand shoot in Houston, Texas

The way that I see it, wedding & portrait photographers almost need brand photos more than anybody else. As a wedding photographer myself, I know how much we preach that it's so important to get in front of the camera to document this phase of your life. So why aren't we doing this ourselves? We should be putting our money where our mouth is! Kaley had that exact thought. If she was going to be speaking about the important aspects of getting in front of the lens, capturing memories, and having these authentic and meaningful photos for years to come, she needed a branding shoot!

She wanted her branding session to include all of the things she loves so the images spoke to her ideal client. She loves all things french, the color pink, fresh flowers, coffee, her personal family photos, and last-but-certainly-not-least, her amazing corgi Colbi who is the cutest wiggly fluff butt I have ever seen. Kaley didn't want her shoot to be in your face, "hey-look-at-me-I'm-a-photographer" with a camera around her neck the whole time. Instead she wanted more of a lifestyle portrait session vibe, surrounded by the things she loves. She wanted portions of it to look almost like a dressier version of hanging out in her living room. Kaley was inspired by Madewell & Kinfolk lookbooks, with authentic & minimal visuals with some double exposures and motion blur thrown in there. Here is the initial mood board I created to help her visualize how her session ideas translated into my head:

Houston brand photographer christine gosch

We met up at an amazing indoor studio space in Houston that Kaley rented out for the day, The West Studios, which had the perfect light for the ideas we wanted to execute. She had just come from Kiss by Katie, who enhanced Kaley's natural beauty and had her looking like a rockstar. I mean, c'mon- get out of here with those perfect curls! We started with coffee, which is how Kaley starts her productive days as a wedding and portrait photographer. We then moved into the living room scene that we staged where she got Colbi snuggles and kisses. The next parts of the shoot were so fun and included lots of movement, double exposures, and laughs. 

For those photographers wondering how a branding session should work for you, this is definitely a route that I would recommend. It's like a hands on lifestyle session that make great content for those "Friday Introduction" posts on Instagram or other social media outlets, sprinkled throughout your website, and perfect for your printed collateral to attract new clients & meet with potential clients.

If you have any questions about brand sessions and are thinking about planning your own, shoot me an email! info@christinegosch.com, or just click on the contact tab at the top of the page!

Brand photographer: Christine Gosch | HMU: Kiss by Katie | Location: The West Studios